Freshworks, a SaaS unicorn, leveraged personalized videos from Hippo Video to address challenges in their account-based selling. By incorporating videos into their outreach, they achieved a 3X increase in response rates, 200% more leads, and a 40% reduction in their sales cycle. This strategy included replacing traditional emails with video messages, creating customized video demos, and using video analytics for targeted follow-ups, significantly improving their sales effectiveness and customer engagement.

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