Quadrupling Outreach And Gaining More Patients Through Web-Driven Leads JUPITER MEDICAL CENTER Jennifer Crabtree Digital Marketing & Consumerism Manager Jupiter Medical Center “Scorpion has been a breath of fresh air.”“A lot of what we were doing before was a shotgun approach. We were hoping we were reaching the right people, but we weren’t focusing a lot on targeting. We knew we could do this with digital, so we took a step back and looked at dierent targeting options to make sure we were reaching the right people with the right message.” The Objective Reaching the Right Audience Online & Attracting More Patients ith more than 39 years of healthcare service to the South Florida community, Jupiter Medical Center was a fixture within the region. However, as a one-woman ma

Join for free to read