Liftoff Campaign Increases Registrations 12x for APAC E-Commerce App The Challenge Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, contacted Liftoff to run a user acquisition campaign for their e-commerce app on Android in Indonesia. The popular localized app allows users to buy a wide range of categories from Games & Hobbies to Women’s Apparel. With dominance in Southeast Asia, Shopee was interested in expanding their footprint with a localized campaign in the Indonesian language. Campaign goals included increasing the install-to-registration rate while staying under a target cost-per-install. The Shopee user acquisition campaign began by defining the user flow within the app while getting a clear understanding of the client’s targets. The user flow of the

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