Liftoff Re-Engagement Campaign Increases In-App Purchases 569% for MyTona CASE STUDY | RE-ENGAGEMENT | GAMING The Challenge MyTona worked with Liftoff to run a mobile re-engagement campaign for their Seekers Notes: Hidden Mystery gaming app on Android, in tandem with their successful user acquisition campaign. The goal of the campaign was to improve overall Return on Ad Spend (ROAS) by increasing in-app purchases of players who previously purchased within the app. Prior to launching the campaign, Liftoff analyzed the MyTona app user flow to better understand how users engage with the game to make in-app purchases. A good understanding of the funnel and post-install events is important to ensure the campaign is set up for success. Next, using the creatives and copy provided by

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