Liftoff Increases In-App Purchases by 276% for IMVU CASE STUDY | SOCIAL | USER ACQUISITION The Challenge IMVU is a 3D avatar-based social experience with the largest 3D world and catalog to customize an avatar’s look. Users meet new people, chat with friends, and roleplay within the app. IMVU reached out to Liftoff to help them acquire new quality mobile users in the USA on iOS. Their main KPI was scaling in-app purchases at a set CPA cost. The Solution The IMVU iOS campaign started by analyzing the install to in-app purchase user flow, defining KPIs, and setting expectations. The user flow for IMVU is install > register > in-app purchase. In- app purchases available include over 20 million user-generated VR-ready goods to customize the looks of avatars within the app. T o fee

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