Liftoff Increases Daily In-App-Purchase Revenue by 137% for MyTona CASE STUDY The Challenge MyTona, one of the most successful hidden object puzzle adventure game developers, approached Liftoff with goals spanning the entire mobile customer funnel. Initially focusing on iPad users in the US, MyTona’s focus was to keep CPIs low, boost retention rates, while increasing in-app purchase (IAP) revenues for their highly successful Seekers Notes: Hidden Mystery hidden object game. The Solution Prior to launching a campaign for Seekers Notes: Hidden Mystery, MyTona provided all postback data to Liftoff through adjust, a leading mobile attribution and marketing analytics platform, including app installs and all in-app events. The more data shared with Liftoff’s Machine Learning (ML)

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