Liftoff Re-Engagement Campaign Increases Purchases 221.4% for Coupang The Challenge Coupang contacted Liftoff to help increase purchases within their massively popular e-commerce app. Known as the de facto mobile shopping app in South Korea, Coupang was interested in running a re-engagement campaign on Android to increase purchases amongst users who previously installed the Coupang app, while staying within specific CPC and CPA targets. Prior to launching the campaign, Liftoff analyzed the Coupang app user flow to better understand how users engage with the app to make purchases. Understanding this also informs which events to optimize for. Like similar shopping apps, the user flow for Coupang was straight-forward. Once a user installs the app, they either 1) purchase ite

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