Case Study
Lemi Shine challenges established brands with consumer-generated content
© Bazaarvoice, 2018 1 AT A GLANCE Challenge Compete against larger, more well- known brands. Solution Use the voice of the customer to establish credibility with first-time buyers by leveraging a sampling program to collect and distribute reviews. Benefit Ensuring successful product launches, gathering product and customer insights, and driving more sales in the retail channel. Featured Solutions Bazaarvoice Ratings & Reviews Bazaarvoice Sampling Lemi Shine challenges established brands with consumer-generated content Small companies with modest budgets and limited resources face the perpetual challenge of competing against bigger, more well-known businesses. Lemi Shine, a family-owned manufacturer of household cleaning products, enjoys significant and sustained growth by in