Visual content inspires DSW customer purchases
Visual content inspires DSW customer purchases
3 Pages1 AT A GLANCE Challenge Provide online shoppers with the visual style guidance they experience in stores. Solution Use Bazaarvoice Curations to showcase how the products look in the real world. Benefit Visitors who engage with the visual content are more than twice as likely to convert and spend significantly more. Featured Solutions Bazaarvoice Ratings & Reviews Bazaarvoice Curations Visual content inspires DSW customer purchases DSW, a retail chain known for its wide selection of brand-name and designer shoes and accessories, faced a challenge common in the retail space — how to give online shoppers the confidence to purchase. “Our customers have been asking for more on-the-foot photography, more style guidance, more ‘how-to-wear’ kind of content,” says Alison Wagner, D
