Case Study

Bazaarvoice Platform Helps Fuel Launch of the EGO Brand with Multi-Dimensional Consumer Content

Bazaarvoice Platform Helps Fuel Launch of the EGO Brand with Multi-Dimensional Consumer Content

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1 AT A GLANCE Challenge Capture positive feedback—in both words and pictures—about tours and activities and allow it to tell the company’s story . Solution Use Bazaarvoice Ratings & Reviews to collect and share guests’ reviews, and use Bazaarvoice Curations to publish their photos and videos from social channels. Benefit Increase online conversions; gather information for decision-making; engage more closely with customers. Featured Solutions Bazaarvoice Ratings & Reviews Bazaarvoice Curations Bazaarvoice Advertising Bazaarvoice Platform Helps Fuel Launch of the EGO Brand with Multi-Dimensional Consumer Content When EGO cordless outdoor power equipment launched in 2013, the marketers behind the brand knew that customer reviews and other consumer content would play a p

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