The global content marketing industry is growing and getting bigger than ever. More and more companies use the discipline for building long-term strategies based on strong customer relationships, by creating and distributing relevant and targeted content on a consistent basis. To learn more about what's driving the evolution we conducted a content marketing survey among 200 small, medium and large sized B2B and B2C companies. This white paper analyzes and cross-references the results to identify current content marketing trends and challenges, and to pinpoint differences according to company sizes and industries.

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