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A picture’s worth a thousand purchases: How visual and social content increase online sales

A picture’s worth a thousand purchases: How visual and social content increase online sales

Bazaar Voice
Pages 20 Pages

An e-book delves into the impact of visual and social user-generated content (UGC) on online shopping behaviors, based on a survey of 8,000 consumers across six countries. Accelerated by COVID-19, online retail adoption has surged, with social commerce predicted to reach $604.5 billion by 2027. The shift to digital shopping necessitates addressing cart abandonment issues; visual and social UGC emerges as a key solution, driving trust and confidence among shoppers.

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