Case Study

New JBL Headphones Launch with Rich Review Content

New JBL Headphones Launch with Rich Review Content

Pages 3 Pages

1 New JBL Headphones Launch with Rich Review Content Consumers demand innovation in audio technology, especially within the fitness space. HARMAN International’s JBL brand has been blazing trails for decades, bringing to market inventive audio products that consumers love. Today, the brand’s new line of wireless headphones for athletes is proving to be no exception. Created in collaboration with Under Armour, the headphones are revolutionary in the way they combine high-quality audio performance with sports-centric capabilities and design. The question for JBL was how to achieve maximum positive impact introducing these products, when there had never been anything like them before. As Michelle Frank, Director of Global E-commerce for HARMAN puts it, “How do we get high-quality

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