Lefebvre Dalloz replaced inefficient, home-grown tag management tools with Tealium’s Customer Data Platform (CDP) and Didomi’s Consent Management Platform (CMP) to comply with new French data protection regulations. The integration created a unified data layer, streamlined website visitor data collection, and enabled efficient tagging while ensuring compliance with cookie consent guidelines. Within three months, the company transformed data collection and consent management across 65 websites, improving regulatory compliance and enhancing the effective use of first-party data for better customer insights and engagement.

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