ObservePoint analyzed Consent Management Platform (CMP) adoption and market share by scanning over 1,000 high-traffic websites in the US and Europe. Despite increasing data privacy regulations, many websites still lack proper CMP implementation, with multinational enterprises contributing to similar adoption rates between regions. Faulty CMP deployments often fail to fully restrict cookies, prolonging non-compliance. OneTrust and TrustArc dominate the market, though Europe has greater provider diversity. CMPs must be continuously monitored to ensure compliance. Tag Management System (TMS) pairings reveal trends, with TrustArc favoring Adobe Launch and OneTrust often paired with Tealium. Websites remain at risk if CMPs and TMSs are misconfigured, making privacy compliance a challenge.

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