Implementing ObservePoint with Consent Management Platforms (CMPs) like OneTrust, Quantcast, or TrustArc ensures effective user consent management while maintaining privacy compliance. CMPs collect user consent, display cookie banners, and trigger appropriate tags, but they can't catch hard-coded or piggybacking tags outside the Tag Management System (TMS). ObservePoint complements CMPs by auditing and cataloging all tags and cookies, identifying unauthorized data collection, and providing insights like location, load time, and origin. It validates CMP effectiveness by simulating user consent preferences, ensuring compliance, and mitigating liability.

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