The Challenge Regardless of your industry, customer data privacy is a huge priority and becoming increasingly more important with third-party cookies crumbling and data privacy regulations constantly changing. Businesses are pressured to deliver trusted and relevant customer experiences while protecting customers’ personal and sensitive information. Many sources of data come from disparate systems resulting in lack of visibility into where data is coming from, what kind of data it is, and where it’s being used. When customer data exists across many systems and is often managed within silos, standardizing this data requires a lot of manual effort that is prone to error and typically slow.

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