A global pharmaceutical company leveraged Tealium iQ Tag Management and EventStream API Hub to standardize data collection across 600+ global properties, reducing form fill tracking development time from two months to one day. By integrating with Salesforce Marketing Cloud, they enabled real-time content consumption tracking to personalize customer journeys. This comprehensive data strategy improved customer insights, streamlined development, and ensured compliance with privacy laws, allowing the organization to enhance engagement with patients and healthcare providers at scale.

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