Kmart partnered with Tealium to develop a centralized consent management solution that unifies real-time customer consent data across all touchpoints, ensuring compliance with evolving privacy regulations while enabling personalized experiences. With Tealium's CDP and Deloitte Digital's consulting, Kmart streamlined data access, eliminated fragmentation, and enhanced transparency. The solution allows customers to control their data preferences, improving trust and engagement. As a result, Kmart saw a 200% increase in consenting customers, boosting audience quality and conversions. This privacy-first approach positions Kmart as future-ready, balancing personalisation with regulatory compliance.

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