LEADING THE PACK: DRIVING NEW E-COMMERCE REVENUE WITH LIKESHOP + CASE STUDY The rise in popularity of athleisure has led to a surge of new sportswear brands as well as dedicated lines by existing players. Morgan Stanley predicts this segment of the market will represent $83 billion in apparel sales by 2020. E-Commerce retailer Carbon38 has emerged as a leader in this dynamic category by bringing the best sportswear lines together in one place. By curating its assortment to include only the most stylish pieces, Carbon38 has solidified itself as a main contender in the online athleisure game. As an e-tailer, much of Carbon38’s marketing initiatives revolve around digital and social. Instagram is a key channel for Carbon38 and is used to connect with consumers, promote product o

Join for free to read