New Media Magic: Growth and Revenue for Publishers on Instagram + + Case Study @andrewwhitey1/4 For magazine publishers, Instagram presents a unique storytelling opportunity and a way to connect with readers in a new, immediate format. It’s no wonder Instagram has been embraced by traditional print magazine brands. Social has proven itself to be a viable content distribution channel that doubles as a revenue driver. Renowned publishing giant Condé Nast has always been a category leader, and is now reinventing its digital strategy. Two of Condé’s publications, Vanity Fair and GQ, have achieved notable success on Instagram. Both brands have implemented their own strategies while simultaneously embodying Condé Nast’s internal social pillars: brand identity, community, consistency, a

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