experience. While many retail brands use this functionality to direct followers to product pages, Vanity Fair and GQ cleverly connect their audiences to articles, photo galleries, and videos, propelling web traffic and providing additional value to their audience. Instagram is a gateway to style and lifestyle readers who are our highest value readers in terms of time spent on the site and pages and stories consumed per visit. LikeShop performs really strongly for GQ. Mike Hofman Director of Digital at GQ + + NEW MEDIA MAGIC: GROWTH AND REVENUE FOR PUBLISHERS ON INSTAGRAM CASE STUDY For magazine publishers, Instagram presents a unique storytelling opportunity and a way to connect with readers in a new, immediate format. It’s no wonder Instagram has been embraced by traditi

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