Consumer goods organizations adapt to changing consumer behaviors by leveraging direct-to-consumer (DTC) strategies to maintain brand relevance and foster one-to-one relationships with consumers. The shift toward online shopping, accelerated by the pandemic, requires companies to integrate systems for seamless experiences and gather insights. The adoption of an API-led connectivity approach enhances operations and scalability in DTC strategies, facilitating innovation and personalized engagements. This shift also addresses the challenges of system integration, enabling organizations to meet evolving consumer preferences and improve market competitiveness.

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