This is our story of co-creating a solution with a leading Consumer Packaged Goods (CPG) company CO-CREATION HELPS MAKE DYNAMIC PRICING DECISIONS LEVERAGING ANALYTICSIn the retail and CPG industries, pricing strategies often change within a span of few weeks. Hence, pricing is both a sensitive and complex aspect for companies. It is a sensitive aspect because a slight change in price can significantly impact a company’s own product and that of the competition as well. The complex aspect of pricing is due to the nature of relationship and negotiations that happen across channels of distribution, eventually impacting the margins of key stakeholders like retailers. New channels of distribution such as online stores have made things even more challenging. While traditionall

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