14 Takeaways from the Activate Technology & Media Outlook 2024 Consumer Time and Attention: Activate’s analysis of consumer technology and media activity shows that multitasking leads to a nearly 32-hour day for the average American, with over 13 hours spent using technology and media. By 2027, we project that time spend with technology and media will increase by 12 minutes a day. Super Users: To drive growth, the imperative for technology and media companies will be to identify, reach, and super-serve Super Users – the segment of power users who account for a disproportionately high share of time and spend across technology and media activities, including AR/VR, eCommerce, gaming, generative

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