This is our story of co-creating a solution with a leading Consumer Packaged Goods (CPG) company
This is our story of co-creating a solution with a leading Consumer Packaged Goods (CPG) company
4 PagesThis is our story of co-creating a solution with a leading Consumer Packaged Goods (CPG) company OPTIMIZING MARKETING SPEND Co-creation helps inIn the CPG industry, customers have a wide variety of choices. Hence, companies design an array of campaigns to promote their brand and products targeting different sets of customers in varied markets. It’s crucial for companies to get the right insights on the effectiveness of these campaigns and ensure that the millions of dollars spent on such campaigns are optimized. As we know... WNS Case Study | Co-create to Outperform TM 01 The challenge for the CPG company was... Its global campaigns were spread across 200 markets with multiple sources of data. The company struggled to track and measure the effectiveness of these campaigns, a
