This is our story of co-creating a solution with a leading Consumer Packaged Goods (CPG) company CO-CREATION HELPS IN IDENTIFYING IMPACTFUL DRIVERS OF BRAND VALUE USING ADVANCED ANALYTICSThe CPG company was able to understand when and where to provide marketing interventions to boost the key brand levers in the minds of its consumers. The outcomes from the process of co-creation are... It’s critical for companies to curb negative perceptions by targeting the right audience through effective marketing interventions. Analytics can help companies achieve this, and in the long run, help them in gaining market share as well. As we know... To improve the sales of one of its product portfolios, and effectively tackle rising negative customer perceptions of another portfolio. To

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