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Leading Automaker Fuels Revenue Growth With Unified Customer Data

Leading Automaker Fuels Revenue Growth With Unified Customer Data

Treasure Data
Pages 2 Pages

As one of the world’s largest automakers, this company has millions of customers engaged with its iconic brand portfolio across multiple global markets. The automaker wanted more insights into customer behavior in order to shape important moments in the customer journey and enhance the customer experience. Since deploying Treasure Data Customer Data Cloud to unify its customer data and build detailed customer profiles, the automaker has turbocharged its marketing, cost, and operational efficiencies. By unifying customer data, automaker uncovers $125M in annualized margin.

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