Whitepaper February 2022 3 Ways Y our Customer Identity Strategy Fuels Business Growth Okta Inc. 100 First Street San Francisco, CA 94105 info@okta.com 1-888-722-78712 Whitepaper 3 Ways Your Customer Identity Strategy Fuels Business Growth As we put a tumultuous year in the rear-view mirror, many companies are looking for innovative ways to boost and redesign their businesses in order to jump-start growth. According to Gartner, the majority of CEOs say recovering revenue levels by accelerating digital initiatives will be a top priority in 2021 and 2022. While your business leaders look for new growth opportunities in the year ahead, it’s worth noting that technology can be a key lever supporting recovery and expansion. In addition to reducing costs and inefficiencies, modern tech

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