Honda Unifies Customer Data Across Six Business Lines
Honda Unifies Customer Data Across Six Business Lines
2 PagesHonda Cars India (HCIL) faced challenges in identifying the same customer across six different business lines. By implementing Treasure Data's Customer Data Platform (CDP) with Merkle Sokrati, Honda unified its customer data from various sources, including sales, marketing, service, and mobile apps, into a single canonical ID. This enabled Honda to gain a 360-degree view of the customer journey, accurately attribute conversions, and optimize marketing efforts. As a result, HCIL reduced ETL operation hours by 10-20%, improved segmentation and activations, and empowered sales consultants with access to 25+ unique customer attributes, leading to more effective customer engagement and marketing analysis.
