2 5 Lead Response Tactics Every Revenue Leader Should Know The buying landscape has changed forever and isn’t going back to where it used to be. Buyers are making quicker decisions, with access to more information in digital channels, and sellers need to catch up or yield the ground to their competitors. Getting more flexible with how you assign and engage records can shorten your speed-to-lead and dramatically improve your team’s overall coverage. Unfortunately, a lot of organizations have allowed their high-volume muscles to atrophy, stunting good pipeline development and leading to missed revenue— hot leads go cold, reps get bogged down, leaders lose visibility and control. Teams need to adopt more agile lead response and nurturing strategies. According to a recent study from M

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