1 How to Use Buyer Intelligence to Create a Repeatable Revenue Machine 8 Buyer Intelligence Features That Will Help Your Team Consistently Succeed The use of data and AI is a pillar for modern sales engagement. Data gives sales reps insight into buyers and allows them to spend their time and efforts more strategically. In their recent States of Sales report, Salesforce reported that high- performing sales teams are 4.9x more likely to use AI than other sales teams. How are successful sales-teams using AI and why is it making the difference? The answer: targeted engagement. Salespeople can draw from results data or buyer intelligence to predict outcomes and guide efforts accordingly. Increasing effort without direction will not lead to results. If the goal is to increase reven

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