Valve+Meter’s State of Speed to Lead in Home Services reveals a major revenue leak in the industry: 40% of companies never responded to lead inquiries, and only 5% responded within 5 minutes. The study tracked 466 U.S. home services firms and showed that poor lead response times result in lost revenue—up to $350K annually for some. Causes include outdated CRMs, lack of automation, and poor sales processes. The report outlines 5 key solutions: tracking response times, automating follow-up, using multi-touch cadences, adopting sales tech, and streamlining web forms. Fast response = higher conversions and growth.

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