10 INSIDE SALES METRICS THAT ACTUALLY WORK SPEED TO LEAD What’s your speed-to-lead, or the average amount of time it takes reps to respond to a lead? TIP: Enforce immediate response to engage prospects within 5 minutes of their expressing interest for a 100X lift in connections compared to responding after 30 minutes of interest. PERSISTENCY How persistent are reps at reaching out to prospects before they go cold? TIP: Make at least 7 call attempts with new leads for 15% more connections above baseline rates. TIME BETWEEN ATTEMPTS How long do you wait between the first and the second attempt to engage with leads? TIP: Contact prospects at least every 1-2 business days with a minimum of 7 attempts before enrolling them in an automated nurture campaign. APPOINTMENTS-BOOKED RATE What’

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