The key elements of a successful B2B lead generation processB2B marketers who have successfully implemented lead generation techniques have seen a 67% increase in lead quality. The Content Marketing Institute  1Table of contents • Introduction • What is a lead generation process? • Why a lead generation process is important for businesses • Lead qualification ? Getting to know your target audience ? Creating an Ideal Customer Profile (ICP) and buyer persona • How to qualify leads ? Qualification frameworks • Lead generation strategies ? Lead capture forms ? Optimizing your website and landing pages ? Creating compelling landing pages ? The content you offer on your website ? Lead magnets ? CTA buttons ? Blog content ? Social media • Lead nurturing • Setting up your lead generati

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