Case Study
Launching a Breakthrough IoT Product with a Customer-Centric Pricing Strategy
Often, businesses in mature industries face a complex challenge of not knowing how to commercialize IoT technology that is no longer just a “product”. In response to The Internet of Things (I0T) revolution, many companies have started to establish or enhance their IoT data features. One such company, +30B multinational conglomerate, created a new cutting-edge IoT solution for management control, maintenance, security and efficiency in commercial buildings. Prior to launch, the client wanted to develop a customer-focused pricing model that would enable informed decision making in future product development planning and marketing initiatives. The company partnered with Pricing Solutions to help build a multi-level pricing framework which would encourage customers across