MitoQ, a cellular health innovator, leveraged Tealium’s CDP to unify first-party data and optimize its D2C marketing strategy. By integrating customer touchpoints and using AI-driven insights, MitoQ enhanced personalization, doubling shop page visits, increasing Meta campaign CTR by 104%, and boosting science content engagement by 2.5x. This transformation led to a 200% rise in D2C profitability and an 86% growth in subscription revenue. With a data-driven approach, MitoQ modernized its marketing, improved customer education, and built a scalable, privacy-compliant strategy for long-term success in an AI-driven future.

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