As businesses continue on their pricing journey it’s always a good idea to re-evaluate your pricing strategy and explore areas for pricing improvement. This $1BN+ US restaurant & food chain saw that their revenues were increasing while guest count was decreasing. They had great customer data but they weren’t utilizing the information to it’s full potential. The Pricing Solutions team evaluated the business from an internal and external pricing perspective to provide the client with impactful insights. At the end of the 4 month project the client captured over $10MM in pricing opportunities. The Challenge The business had been successful with their traditional pricing strategy, managing menu prices through cost control measures. However, as the business continued to grow

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