Case Study
Sara Assicurazioni Redefines the Customer- centric Insurer
TIBCO Success Story: Sara Assicurazioni Why does a company with a strong financials and market share embark on total IT transformation? In 2017, 70-year-old Sara Assicurazioni, with nearly 400 agencies and 660 staff, faced three catalysts for change: Customers expected the same compelling digital experiences they encountered on mainstream consumer platforms; the risk of obsolescence was looming due to new digitally native competitors; long-term success could only result from transforming the IT platform from a cost center to an innovation powerhouse. Like many in the insurance industry, Sara was navigating radical change. New digital competitors were entering the market armed with the latest technologies and low overhead. In contrast, Sara’s legacy infrastructure, built over m