Digitized offerings provide as many pitfalls as opportunities for B2Bs. Navigating the digital platform requires a thoughtful pricing strategy that focuses on value perception, buying process, and customer experience, amongst other factors. Our client, a global provider of B2B content with over $1B in revenue experienced a recent period of rapid growth. During this time the company built a new analytical solution that integrates their product offerings while communicating data to customers in a user-friendly way. The client planned to migrate existing customers to this new platform, making their old offerings redundant. They came to Pricing Solutions for assistance with this migration, and in 10 weeks the Pricing Solutions team developed an offer structure that ensured a hi

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