DMV.org: Scaling Profit and Improving ROI with the Alpha Beta Campaign Structure
DMV.org: Scaling Profit and Improving ROI with the Alpha Beta Campaign Structure
5 PagesBy David Rodnitzky, CEO DMV .org: Scaling Profit and Improving ROI with the Alpha Beta Campaign Structure2 DMV.org: Alpha Beta Case Study Client: DMV.org, an affiliate site that aggregates information consumers need from the Department of Motor Vehicles and other driving-related resources. Challenge: Grow profit while increasing return on investment.3 DMV.org: Alpha Beta Case Study Solution: Implemented our Alpha Beta account structur
