The "Paid Search Playbook for Home Services and Construction Businesses" provides strategies to maximize phone leads through paid search. It emphasizes simplifying call processes, optimizing bids, and using IVRs to route calls effectively. Key tactics include leveraging local ads, improving call experiences, and reducing unanswered calls. The playbook highlights using conversation intelligence to measure call value, improve sales conversion, and reduce wasted ad spend, helping businesses optimize ROI and generate more leads.

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