Case Study

American Queen: Scaling Budget and Optimizing CPA with the Alpha Beta Campaign Structure

American Queen: Scaling Budget and Optimizing CPA with the Alpha Beta Campaign Structure

Pages 4 Pages

American Queen Scaling Budget and Optimizing CPA with the Alpha Beta Campaign Structure2 American Queen – Scaling Budget and Optimizing CPA with the Alpha Beta Campaign Structure The American Queen Steamboat Company, which offers luxury steamboat cruises throughout the United States. Maintain CPA while achieving 6x scale for the client’s month-over- month budget. In January and February, we analyzed 30-day search query reports of beta camp

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