Buyer-centric paid and organic search strategy leads to a 251% increase in leads
Buyer-centric paid and organic search strategy leads to a 251% increase in leads
6 PagesSentinelOne, an endpoint security software company, partnered with Directive to enhance its online visibility and drive lead generation. The strategy involved SEO, PPC, and CRO techniques. Directive conducted an in-depth SEO audit, optimized on-page content, and revamped decaying articles. Paid search campaigns focused on high-value keywords to drive leads at a low CPA. CRO strategies included optimizing landing pages and A/B testing. The results were impressive, with a 159% increase in organic traffic, a 12% reduction in bounce rate, and a 251% increase in digital leads. This helped SentinelOne boost brand awareness and grow inbound leads.
