By David Rodnitzky, CEO Travelzoo: Paid Search Alpha Beta Account Restructure2 Travelzoo: Paid Search Alpha Beta Account Restructure Client: Travelzoo, a publisher of travel, entertainment, and local deals. Challenge: Increase revenue without sacrificing efficiency for airfare, hotel, and car rental campaigns (conversions = referrals to partner sites). Solution: We studied a 60-day lookback of Travelzoo SuperSearch’s legacy search query

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