Search Engine Marketing BASICS2 Contents 01. Paid Search Strategy 04. Quality Score 02. Keyword Research 05. Conversion Rate Optimization 03. Click-Through Rate 06. Landing Pagesor Digital marketing solutions designed to grow your sales pipeline - JEFF HARSH. President4 What is Search Engine Marketing? Whether you’ve heard a little about Search Engine Marketing and are curious to learn more, or you already know that you want to use SEM to market your business, but aren’t sure where to start, you’ve come to the right place! Let’s start by defining SEM and establish a basic understanding of how it works. Search engine marketing is a form of digital marketing that involves advertising to increase visibility of products or services. SEM goes by a few names. It’s called search engine m

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