In times of economic uncertainty, marketers face pressure to deliver higher ROI with smaller teams. Leveraging customer engagement technology becomes crucial, focusing on lifecycle optimization and retention. Marketers must prioritize first-party data and relationships, recognizing their intrinsic value. Alignment with brand goals and agility in spending are essential for success. Collaboration should move from tolerated to treasured, fostering diversity and experimentation. Customer engagement is paramount across industries, driving the need for effective data utilization and collaboration. This report aims to inspire experimentation and collaboration in navigating the challenges of 2023 and beyond.

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