Journalist Bias using PRIME’s Deep Dive Analysis
Journalist Bias using PRIME’s Deep Dive Analysis
3 PagesCase Study Leapfrogging the Competition Dispelling Bias and Attacking the Heart of the Matter. Journalist Bias using PRIME’s Deep Dive Analysis.Leapfrogging the Competition | Case Study 1 Situation One of the world’s most recognizable brands ceded PR leadership to their primary duopoly-market competitor: so long had the client ranked second, that even the CEO of this Fortune 100 company assumed that the company was a victim of “media bias” and that only a direct confrontation with journalists and editors would overcome their favoritism. A new SVP of Corporate Communications who hired PRIME for on-going corporate reputation tracking refused to accept this commonly held belief and used a “deep dive” analysis to determine a) whether evidence of bias
