Honda Case Study Award-winning case study of how strategic excellence supported the successful launch of the Honda HR-V. "PR activity provides the Honda brand with a communications channel to bring our brand values to life in an innovative way that profoundly impacts on consumer perceptions. But without robust measurement and analysis, it struggles for credibility. PRIME has allowed us to plan innovative campaigns, to maximize their impact and drive business results." Nik Pearson – European Communications Manager Honda | Case Study 1 Overview Honda has been the world’s largest motorcycle manufacturer since the 1950’s and is the world’s largest manufacturer of internal combustion engines. They are the world’s 8th largest automobile manufacturer and with the targe

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