PRIME RESEARCH & ŠKODA RECEIVE THE AMEC 2017 GRAND PRIX PLATINUM AWARD FOR THE KODIAQ LAUNCH ŠKODA goes off -road for success ŠKODA is on a journey to evolve the brand’s image. Its cars have long been the underdog, but as the brand now wins awards and is seeing increased sales, it’s the ŠKODA drivers who are having the last laugh. The SUV segment is the fastest growing in Europe. It accounts for 13% of the total UK car market and since 2010 has been growing by 20% year on year. ŠKODA, until recently, was not in this segment. KODIAQ is the brand's first major inroad into this booming category. “We are conquering a new segment for the brand – and new customer groups” – says ŠKODA CEO, Bernhard Maier. The target demographic is different, the message is different and t

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